HeegerKelly Higher Education Consultants focus on the simultaneous improvement of academic services, institutional image and reputation and increased revenues.

Our approach is multifaceted, involving proven skill sets in strategic development, planning, marketing and communications, media, operations and regulatory management. We draw on an accomplished team of specialists and emphasize speed in our consultancies.

    Brand Strategy

  • Conduct brand assessment
  • Develop a unified brand communications strategy for internal and external use
    • Additionally, HeegerKelly Higher Education Consultants can implement the brand communications strategy to all stakeholder groups.

    Marketing

  • Budget assessment
  • Sustaining market presence in face of budget reductions
  • Research analysis and/or needs
  • Enrollment analysis and planning
  • Customer relationship marketing
  • Image development
  • Assessment of communications and retail prowess
  • Direct response enhancement
    • Furthermore, HeegerKelly Higher Education Consultants can advise on direct response enhancement, fulfillment analysis programs and research initiatives.

    Communications

  • Review strategies, executions and integration
  • Advise on institutional structuring
  • Recommend appropriate marketing group reorganization, if necessary
  • Web site assessment
    • Additionally, HeegerKelly Higher Education Consultants can conduct advertising, Web development and public relations agency assessment and/or reviews as well as recommend outside supplier fee structures.

Management

  • Assess management structure
  • Development organization strategy to integrate educational and marketing goals
  • Managing through budget crises
  • Management coaching
    • Moreover, HeegerKelly Higher Education Consultants can provide leadership in training human resources to provide a ‘high-touch’ student/ customer support environment.

      Academic Program Planning and Development

    • Identify target market learning needs
    • Create program strategy
    • Strengthen program planning process
      • Furthermore, HeegerKelly Higher Education Consultants can advise on organization and implementation of institutional assessment strategies.

    Management of Accreditation and State Regulatory Issues

  • Align educational programs, assessment programs and resources with accreditation and regulatory standards
    • Additionally, HeegerKelly Higher Education Consultants can advise on the self-study process, preparation of self-study, other accreditation-related materials and advise on discussions with state higher education regulators.