Colleges and universities face complex challenges today. Uncertain economic times, changing enrollment demographics, increasing competition and changing technologies are impacting all institutions. One thing is certain. There will be a unique opportunity for institutions to assert their presence in new ways to the potential student. The mission of HeegerKelly Higher Education Consultants is to assist institutions in strengthening their organizations and in developing new programmatic and marketing strategies. We seek to make institutions stronger and more adroit in the increasingly competitive higher education marketplace.